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Imogen Dress - Cherry
Imogen Dress - Cherry
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Crafted in a beautifully soft fabric that feels as good as it looks, the Imogen is designed to celebrate every curve. A soft side rouched band gently contours and smooths through the tummy, creating a flattering, confidence-boosting silhouette.Finished with elegant side splits for movement and length, it skims in all the right places.Slip it on and feel instantly amazing.
Model is wearing a size Small.
Fit: true to size
- Standard delivery $12.00 · 2-5 business days (5-10 to WA & SA)Free over $150
- Express delivery $15.00 · 1-2 business daysFree over $250
Prices include GST. Nothing further to pay on delivery.
If you want to return your products you must inform us within 14 days of receiving your order via the returns portal and we must receive your garment back to us within 30 days of you receiving your order. View our returns policies for more information.
FINAL SALE items cannot be returned or exchanged.
- Cold hand wash separately
- Do not bleach
- Dry flat inside-out in the shade
- Do not tumble dry
- Avoid rough surfaces
- Cool iron under cloth
95% Lenzing Modal, 5% Elastane
SIZE GUIDE - DRESSES
If you have any questions regarding sizes, please ask us a question in the chat or email customer support
DRESSES
| SIZE | BEST FITS | BUST | WAIST | HIP |
|---|---|---|---|---|
| XXS | 6 | 79-83 | 65-69 | 90-94 |
| XS | 8 | 84-88 | 70-74 | 95-99 |
| S | 10 | 89-93 | 75-79 | 100-104 |
| M | 12 | 94-98 | 80-84 | 105-109 |
| L | 14 | 99-103 | 85-89 | 110-114 |
| XL | 16 | 104-109 | 90-95 | 115-120 |
| XXL | 18 | 110-115 | 96-101 | 121-126 |
| XXXL | 20 | 116-121 | 102-107 | 127-133 |
| XXXXL | 22 | 122-127 | 108-103 | 134-140 |
LENGTHS WILL VARY ACROSS STYLES. PLEASE CHECK PRODUCT DESCRIPTION
Shop the Style
Customer Reviews
Reviews Summary
What stands out is how comfortably this dress skims the figure: the defined waist helps hide bumps, while the soft, flowing fabric feels light enough for warm weather and travel. Customers appreciate its easy versatility, reliable fit and classic shape, with several returning to buy it in multiple colours.
Customer Fit Feedback
Most reviewers say the dress fits perfectly or looks flattering on, including fuller figures. The relaxed cut offers some sizing flexibility—a size 12–14 customer wears a large but felt a medium could also work—while a 162 cm reviewer found the length slightly too long and planned to have it shortened.
What Customers Say
- "A super flattering dress, hides a few bumps, lightweight and great for travelling."
- "The fabric is so soft and lovely to wear, I live in the tropics so this is a big deal to me."
- "You can dress it up or down. The waistband makes it very flattering."
What Customers Love Most
- A flattering shape that complements the figure while helping disguise bumps
- Extremely soft, lightweight and flowing fabric that feels comfortable all day
- Versatile styling that works dressed up, worn casually or layered with a cardigan
- A comfortable, defined waistline that gives the relaxed dress more shape
- Appealing colour choices that have prompted several customers to buy another shade
Customers Say These Are Perfect For
- Packing into a summer travel wardrobe
- Warm-weather and tropical wear
- Casual lunches, shopping and other everyday outings
- Anyone wanting a relaxed dress that still creates a flattering waistline
- Layering with a cardigan during cooler seasons
Customer Feedback on Quality
- The fabric is repeatedly described as soft, beautiful, lightweight and flowy
- Customers report consistent sizing and fit across repeat and multi-item purchases
- The shaped waistband maintains a relaxed feel while giving the dress flattering structure
Frequently Asked Questions
Real answers based on customer reviews
Fit & Sizing
Is this dress flattering around the tummy and hips?
Yes. Eight of 15 reviewers (53%) described the dress as flattering, with several saying the waistband or wide band defines the figure while disguising the tummy, bumps, or other areas they feel self-conscious about. Reviewers also noted that the skirt falls nicely from the hips and works well on fuller figures.
Based on 8 customer reviewsHow does the sizing run—should I order my usual size?
Sizing feedback is mostly positive but not completely consistent. Of seven reviewers who discussed fit, five reported a nice, perfect, or consistent fit; however, one size 12–14 wearer felt she could size down from large to medium, while another usual medium/size 12 wearer found the dress small and preferred a large. If you are between sizes, your preferred relaxed or fitted look may determine the better choice.
Based on 7 customer reviewsWill the length work if I'm petite?
Petite shoppers may find the dress long. One reviewer at 162 cm said she would need to have it shortened, while a 5'2" reviewer liked the overall look but specifically wished for more petite options. The adjustable upper section may help with fit, but alterations could still be needed at the hem.
Based on 2 customer reviewsComfort
Is the dress comfortable enough for all-day wear?
Seven reviewers praised its comfort, softness, or easy fit. Customers described the fabric as extremely soft, flowy, and luxurious, while the waistband was said to feel comfortable rather than restrictive. These qualities make it a promising option for long days, shopping, lunches, or travel.
Based on 7 customer reviewsMaterial & Quality
What does the fabric feel like?
Seven reviewers commented positively on the fabric, calling it soft, beautiful, flowy, lightweight, luxurious, and high quality. It appears to drape smoothly rather than feeling stiff, which contributes to the flattering shape and travel-friendly feel.
Based on 7 customer reviewsPerformance
Is this a good dress to pack for travel?
Yes. Four of 15 reviewers (27%) specifically recommended it for travel or added it to a travel wardrobe. Customers highlighted its lightweight fabric, comfort, flattering shape, and versatility, although the reviews do not provide details about wrinkling or drying time.
Based on 4 customer reviewsDoes the dress have adjustable straps and pockets?
Three reviewers mentioned practical fit features, particularly the adjustable straps or top, which can help customize how the bodice sits. One of those reviewers also specifically praised the addition of pockets. The reviews do not describe the pocket size or how much the straps can be adjusted.
Based on 3 customer reviewsStyle & Versatility
Can I dress it up and down or wear it across different seasons?
Five reviewers highlighted the dress's versatility. Customers suggested wearing it casually for shopping, styling it with a cute cardigan for lunch, dressing it up or down, and layering it so it can work beyond summer. Its classic shape and simple styling make it a useful wardrobe basic.
Based on 5 customer reviewsValue
Is it the kind of dress worth buying in more than one colour?
Four reviewers either bought the dress in multiple colours or planned to do so. Customers mentioned owning two or three versions, buying black as an additional colour, or considering red after being pleased with the fit. This repeat purchasing suggests the style is versatile and wearable enough to justify multiple colours for many shoppers.
Based on 4 customer reviewsReviews and Counting
I’m in love with this dress. It fits perfectly and is so comfortable. I actually got it in black as well.
A super flattering dress, hides a few bumps, lightweight and great for travelling.
My second colour in this style, so versatile and extremely soft, comfy and flattering. Size 12- 14 and I wear large but coukd get away with a medium
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FREQUENTLY ASKED QUESTIONS
What is your Returns Policy?
Please inform us via our Returns Portal within 14 days of receiving your order that you wish to return an item.
Items purchased in sale can be returned for a Store Credit.
When will my order be dispatched?
Your order will be dispatch within 1 business day of your order being place. During busy sale periods your order will be dispatched within 7 business days.
If you require expediated delivery during sale periods, please choose Express Shipping and your order will leave within 1 business day.
What size should I choose?
Our garments are in Australian sizing and are true to size. Please refer to our size guide or contact us at customerservice@darmha.com for more detailed advice.